We see marketing differently, so we approach it differently.
Your practice’s operational and marketing efforts go hand-in-hand. Finding the perfect balance between increased operational efficiency and marketing efforts is exactly what our team is here to help you achieve. We know that marketing numbers have little value unless they are compared with your actual practice numbers—and that’s why our approach goes beyond just marketing.
Knowing your data means understanding exactly where your money is being spent, how well it’s performing, and how revenue is directly impacted. We look at the complete picture, break down your Key Performance Indicators (KPIs), and provide you with data in a streamlined, easy-to-understand format so you can make informed decisions about your practice.
The below four KPI’s have a direct correlation to operational outcomes including production, collections, and profitability. We pay close attention to each of these, collectively and individually, to ensure one KPI lever isn’t affecting the outcomes in a negative way.
There is a direct correlation between web traffic and ROI when SEO efforts and the user experience journey is optimized to its full potential and utilizing best practices. The model below shows the details of common sources that pull web traffic and how that traffic typically connects to conversions, production, and ROI for your practice.
TOTAL
WEBSITE
TRAFFIC
PRODUCTION COST
WEB CONVERSIONS
ACTUAL NEW PATIENTS
$23.29 ROI per patient
