About CMOShare

We are a team of curious people with one goal in mind: to empower dentists across the country to see a return on marketing and operational efforts. The combined experience and varying backgrounds of our team is what makes us a great company.

Ryan Gross

Marketing Expert & Founder

Ryan is the Marketing Expert and CEO of CMOShare. He has 15+ years of marketing, brand management, communications, and sales experience working with The Walt Disney Company, dental practices, and the attraction industry. His proven techniques have increased revenue through marketing and communication strategies. He has managed multiple million-dollar budgets and helped dental practices increase new patient acquisition and patient retention. Ryan is also a faculty member of DSN and DSI.

Mary Lafferty

Co-Owner & Chief Strategy Officer

Mary Lafferty has held numerous executive roles in marketing and brand strategy, leading global teams through brand evolutions, and successful practices to strengthen and expand market value and visibility. Her leadership and marketing efforts have consistently beat industry averages and significantly increased awareness for numerous organizations. She has worked with start-ups to mid-market businesses to Fortune 500 companies including IKEA, Walmart, Cabela's, and AMC Theaters. She has started and successfully operated three businesses that have doubled revenue year over year. She currently serves on two board committees and is involved in a variety of philanthropic efforts within her community including managing and operating an annual car show to provide funding for the local high school. Her twenty-plus years of experience, leadership, and success in accelerating brand growth and visibility combined with a passion for marketing and using her experience to impact the growth of others is unmatched in the market.

Kristin Carroll

Chief Operations Officer

Kristin graduated with a Fine Arts degree with an emphasis in graphic design. Her goal is to keep communication lines open between our team and our clients. She is focused on being a creative director for the websites we create and the design services we provide to keep the brands we manage looking impressive. Being a part of CMOShare is a wonderful experience. The relationships we have made with the dentists all over the country have been very rewarding and she looks forward to strengthening those relationships in years to come!

Our Core Values

Our team is full of people driven to help every dental practice we partner with maximize ROI across operations and marketing, so every marketing dollar spent correlates to a new patient. To us, it's not just about marketing. It's about understanding the precise connection between marketing and operations that leads to growth and achieving desired results - all while having fun along the way.


We are all able to change our schedules to fit the needs of our clients and team members and are also flexible with our job roles. If a team member needs help with a task, another member of the team will happily help take the load off.


Having fun is a big part of working at CMOShare. Team get-togethers, happy hours, and daily coffee runs happen frequently. We work hard during the day so we can play hard when work starts to get slow.


We believe that being authentic is super important in being a trustworthy business. That’s why we are a team full of people who genuinely enjoy hanging out with each other every day at work and getting to know new team members.


Our team is curious about learning new things, which is why most of us have been cross-trained in other aspects of the business, wherever we show interest.