Your practice’s operational and marketing efforts go hand-in-hand. Finding the perfect balance between increased operational efficiency and marketing efforts is exactly what our team is here to help you achieve. We know that marketing numbers have little value unless they are compared with your actual practice numbers—and that’s why our approach goes beyond just marketing.
Understanding how conversions translate to revenue is key to maximizing your ROI. That’s why our approach focuses on four steps—analysis, recommendations, action, and education—that accelerate your dental practice growth. Our initial analysis will pinpoint opportunities in your marketing and operation efforts to give you line of sight into what’s working for you and what may need improvement. Whether you take your marketing efforts in-house, work with CMOShare, or work with a different third-party provider, you will have the know-how to look at your operations through a marketing lens and understand how to let data lead your marketing efforts.
We provide a complete analysis of your current operation and marketing efforts, tailored to your practice objectives whether that's acquiring a set number of new patients, improving operational efficiency, or reducing overall costs.
You receive our recommendations that are customized to your practice's goals and market landscape-geolocation, competition, and marketing strategy.
You decide the next steps for your practice. We're here to help. Our team has a variety of experts to help execute marketing and branding strategy, website usability, digital content, digital advertising, and operations.
We explain all our findings to help you fully understand how your practice is performing, areas of improvement, and ultimately, how to get the most out of your investment.
Knowing your data means understanding exactly where your money is being spent, how well it’s performing, and how revenue is directly impacted. We look at the complete picture, break down your Key Performance Indicators (KPIs), and provide you with data in a streamlined, easy-to-understand format so you can make informed decisions about your practice.
The four KPIs below directly correlate to operational outcomes, including production, collections, and profitability. We pay close attention to each of these, collectively and individually, to ensure one KPI lever isn’t affecting the outcomes negatively.
There is a direct correlation between web traffic and ROI when SEO efforts and the user experience journey are optimized to their full potential and utilizing best practices. The model below shows the details of common sources that pull web traffic and how that traffic typically connects to conversions, production, and ROI for your practice.
At the end of the day, we have one goal—to empower you and your practice’s success. We’ve built a team of industry experts to create solutions that support dental practice owners, objectives, and goals.
Knowing your data is key. We provide you with the data to help you make smart business decisions that drive the growth of your dental practice.
