Keith + Associates Dentistry, a thriving and sizable dental practice, aimed to sustain its success by increasing its patient roster through improved hygiene practices and venturing into specialized dentistry areas. The effective management of this approach was pivotal for the practice’s future expansion.

The practice faced marketing underperformance, a low phone response rate, and the need to establish its surgery and sedation services brand.

Our objective was to enhance new patients through hygiene, boost implant cases, and promote sedation dentistry services. We began by prioritizing hygiene and expanding the patient base. This involved increasing web traffic and conversions. Additionally, we developed marketing strategies for implants and sedation services to raise awareness and drive conversions for these specialized treatments.

We designed a new website to kick-start the process, emphasizing increasing local web traffic and driving phone conversions. Our experience has shown that elevating conversions translates to more phone calls, ultimately resulting in new patients and increased production. The concept of “local” is pivotal here, as non-local web traffic doesn’t necessarily lead to phone calls. Understanding the demographics search results is often overlooked, yet it substantially influences the outcomes.

When we partnered with Finger Lakes, they had four existing locations, with a fifth in development. Our objective was to establish an online marketing approach that unified all locations under one brand and website while accommodating specific marketing strategies tailored to each location’s operational and location-specific requirements. While they already had a single brand and website in their marketing strategy, the existing setup and user experience didn’t facilitate optimal individual optimization.

We designed one website with a navigation that lets visitors easily access all practice locations from the homepage. Each location page on the website contained essential information that patients might seek about a specific Finger Lakes location. These extended location pages also allowed each practice location to highlight its unique brand and selling points. This approach allowed Google to recognize both the broader Finger Lakes presence and individual locations, leading to a substantial expansion in search results. This broadened the search results significantly, enabling the practice to be listed under Finger Lakes for users uncertain about their preferred location. Simultaneously, each specific location could appear independently for users who already knew where they wanted to go.