Our Success Stories:
Real Results, Real Smiles

Practice

Success

Case Study

keith + associates dentistry

When I initially purchased my practice, the marketing budget was zero. We were running at capacity and didn’t really see a need for it. We had a great group of recall patients who kept coming back religiously for their re-care, but rarely needed significant treatment. As we started growing the footprint of the practice, we began to start marketing. We found that by marketing, we drastically increased the production numbers for our doctors because these new patients needed a significant amount of treatment.

When we began working with Ryan and his team, we were introduced to marketing data. Prior, it had been a shotgun and shoot-from-the-hip approach. It was working, but it was inefficient and got us a lot of strong prospects, such as patients who were seeking middle-of-the-night emergency treatment, which we do not provide. Once we began working with true market data, we were able to target our ideal audience and attract the patients we wanted while largely eliminating those who were not our ideal candidates.

We began offering more and more new patient appointments because we could see that there was a direct correlation between the number of new patients we got and the productivity of our doctors. It’s been really fun to watch and tweak the different aspects of this as we continue to grow the practice.

- Dr. Bill Keith

Opportunity

Keith + Associates Dentistry, a thriving and sizable dental practice, aimed to sustain its success by increasing its patient roster through improved hygiene practices and venturing into specialized dentistry areas. The effective management of this approach was pivotal for the practice’s future expansion.

The practice faced marketing underperformance, a low phone response rate, and the need to establish its surgery and sedation services brand.

Work

Our objective was to enhance new patients through hygiene, boost implant cases, and promote sedation dentistry services. We began by prioritizing hygiene and expanding the patient base. This involved increasing web traffic and conversions. Additionally, we developed marketing strategies for implants and sedation services to raise awareness and drive conversions for these specialized treatments.

We designed a new website to kick-start the process, emphasizing increasing local web traffic and driving phone conversions. Our experience has shown that elevating conversions translates to more phone calls, ultimately resulting in new patients and increased production. The concept of “local” is pivotal here, as non-local web traffic doesn’t necessarily lead to phone calls. Understanding the demographics search results is often overlooked, yet it substantially influences the outcomes.

Results

After launching the new website, Google, and social ads, we monitored the progress. Despite noticeable improvements in website traffic and online conversions within a few months, the influx of new patients didn’t match the same pace. Upon closer analysis, we observed increased phone calls but a low answer rate. This issue stemmed from a shortage of front desk staff. To enhance their answer rate and attract more patients, it became evident that hiring 1-2 additional front desk employees was essential.

After ensuring the front desk was adequately staffed, we witnessed the expected improvements in web traffic, conversions, and the percentage of answered inbound phone calls. With the practice attracting new patients, we could shift our focus towards specialty dentistry, boosting production through marketing for All-on-X implants and sedation.

increase
in production
increase
in calls
increase
in web traffic

Case Study

Finger Lakes Dental Care

We want people to know who we are and what we believe in. As we expand into new towns, we have been able to link our locations together online and inspire trust in the new office based on the reputation of our established offices. We have been able to add specialists to our team, and we have been able to target people looking for these specialized services.

Without marketing all of our offices together, but separately, we wouldn’t see the continued growth we have had year over year.

Dr. Jason Tanoory

Opportunity

When we partnered with Finger Lakes, they had four existing locations, with a fifth in development. Our objective was to establish an online marketing approach that unified all locations under one brand and website while accommodating specific marketing strategies tailored to each location’s operational and location-specific requirements. While they already had a single brand and website in their marketing strategy, the existing setup and user experience didn’t facilitate optimal individual optimization.

Work

We designed one website with a navigation that lets visitors easily access all practice locations from the homepage. Each location page on the website contained essential information that patients might seek about a specific Finger Lakes location. These extended location pages also allowed each practice location to highlight its unique brand and selling points. This approach allowed Google to recognize both the broader Finger Lakes presence and individual locations, leading to a substantial expansion in search results. This broadened the search results significantly, enabling the practice to be listed under Finger Lakes for users uncertain about their preferred location. Simultaneously, each specific location could appear independently for users who already knew where they wanted to go.

Results

This strategic approach resulted in a 19% growth in online market share and an increase in overall website traffic from April 2022 to April 2023. Presently, the practice garners an average of 5,200 monthly web visits.

increase
in production
increase in
new patient conversions
increase
in web traffic